Introduction:
Needle is a healthcare innovation addressing the nationwide shortage of ADHD medication. This case study explores how Needle’s brand identity was crafted to simplify the stressful medication search using a user-friendly and tech-driven approach.

Background:
Needle was created to streamline the often complicated and time-consuming process of finding ADHD medications. The goal was to make the experience efficient and less stressful for users.

Challenge:
The challenge was to build a brand that appeals to individuals with ADHD, healthcare providers, and pharmacies while standing out in the digital health space. The branding needed to communicate trust, efficiency, and empathy.

Solution:
We developed Needle’s visual identity and user experience to reflect its core values. The logo, website, and app were designed to be both visually appealing and easy to use, emphasizing a user-first approach.

Outcome:
Needle’s cohesive branding boosted user engagement, built trust, and increased its reach in the healthcare market. This project highlights how thoughtful design can make a meaningful impact.