Many times on our first call with potential clients, we sense their uncertainty about how much can be achieved in one month of subscription at Wegrow.design. We always try to share more info and remain transparent, but showing results speaks louder than words. That's why we've decided to create this monthly series to showcase the progress of our client projects and illustrate what is possible to design in one, two, or three months of design subscription.

We’re kicking off this series with a project completed in one month for one of our most loyal and favorite clients. They are on our Pro subscription plan, and you can learn more about it on our website.

Overview of the Project

At Wegrow, we believe in the power of design to drive engagement, enhance user experience, and communicate brand value effectively. One of our long-term subscription clients, recently launched a campaign titled "The Footprint of Payment Methods." This case study showcases the various design elements we created for this campaign in just one month, demonstrating the comprehensive capabilities of our design subscription service.

The "Footprint of Payment Methods" Campaign

Campaign Goals: DeluPay aimed to inform their audience about the environmental impact of various payment methods through an engaging and informative campaign. The campaign included a webinar and a detailed study shared via multiple platforms.

Design Elements Created:

1. Landing Page Design and Framer Development:

• Purpose: To provide detailed information about the campaign and serve as a hub for the study and webinar registration.

• Design Highlights: User-friendly layout, compelling visuals, and clear calls-to-action.

• Development: Implemented in Framer for a seamless and interactive user experience.

• Check-out the website live here

  
  

Each of our web design projects begins with exploring various hero concepts to find the best direction that fits the project's goals and aesthetics. Delupay's project was no exception. We experimented with different header styles and even created some 3D renders that could potentially be used for the hero section.

Here are some of the hero concepts we explored for Delupay's landing page:

As designers, we are not afraid of change; flexibility is one of our core strengths. We embrace new technologies and integrate them into our design process. For this project, we also utilized AI to generate some images for the hero direction.

2. Illustrations

• Purpose: The primary purpose of the illustrations was to visually represent the data and findings of the study, particularly for use in a video explainer that introduced the study on the carbon footprint of payment methods. These illustrations were also integrated into the website and email templates to maintain a cohesive visual style across all platforms.

• Design Highlights: Clear, impactful illustrations that simplify complex information, making it more digestible for the audience. The illustrations were designed to be versatile, ensuring they could be effectively used in various formats, including videos, websites, and emails. This consistency helped reinforce Delupay's brand identity and made the information more engaging and accessible.

3. Video Explainer:

• Purpose: To provide a quick overview of the study’s findings and encourage viewers to join the webinar.

• Design Highlights: Engaging animations and music that maintain viewer interest while effectively conveying key messages.

Process Overview:

1. Script Creation: We collaborated closely with the client to develop a compelling script that clearly communicated the key findings and messages of the study.

2. Storyboarding: Using Figma, our team created a detailed storyboard, aligning the script with visual elements. Each slide in the storyboard mapped out the script alongside corresponding illustrations and animations, ensuring a cohesive flow and clear visualization of the content.

3. Animation Production: Once the storyboard was approved, our animation team began creating the video, bringing the script and visuals to life. This step involved synchronizing animations with the narrative to enhance the viewer's understanding and engagement.

4. Social Media Banners:

• Purpose: To announce the webinar and promote the study.

• Platforms: Twitter, LinkedIn, Facebook, and Instagram.

• Design Highlights: Eye-catching graphics, concise information, and consistent branding to attract and engage the audience.

Here are the various directions explored for the banners. The challenge was to combine the branding of both Delupay and Greenly, as the event was a partnership between the two companies. We needed to find a balance that represented both brands while effectively communicating the campaign's message.

5. Email Templates

• Purpose: To inform and engage subscribed users by sending them the study link.

• Design Highlights: The email templates were designed to be visually appealing, maintaining consistency with the overall branding of the campaign. They included clear call-to-action buttons, concise yet informative text, and relevant images to capture the readers' attention and guide them to the study link.

In just one month, we managed to design and deliver a full range of materials for Delupay's "The Footprint of Payment Methods" campaign. From banners and illustrations to a detailed video explainer, landing page design, and development, our team showed what can be achieved through a subscription-based design service.

Working with Delupay has been a fantastic experience, and it really demonstrates how a dedicated design team can handle various creative needs quickly and effectively. By subscribing to Wegrow, you get a team of talented designers ready to bring your ideas to life, ensuring everything looks great and works perfectly.

If you're ready to take your brand to the next level with consistent, high-quality design, check out our subscription packages at wegrow.design. Let's make something amazing together!