Branding

Vadim Carazan

7 min read

24/02/2025

Why We Started Offering Code Development as a Subscription

Why We Started Offering Code Development as a Subscription

We started out as a design subscription service—and let me tell you, the idea was an immediate hit. We signed our very first subscription client on the second day after launching. Fast-forward a short while, and one of our earliest long-term clients posed a question that changed our trajectory: “Do you offer code development services?” Specifically, they needed help with WordPress and React projects. Although we hadn’t officially offered development work at the time, we didn’t hesitate to say “Yes.” Thanks to some existing partnerships with talented developers, it wasn’t long before we secured our first Design + Code subscription—a $10,000 monthly package. At first, we saw it as a one-off way to help a valued client. We’re big believers in going the extra mile and saying “yes” whenever possible, because that’s the future of tech agencies: offering design, coding, copywriting, marketing—all at top quality if managed correctly. A few months later, that same client referred us to one of their partners who wanted to expand a React-based website into the German market. Our team adapted the design for local preferences, handled all the coding, and got it live as quickly as possible. Around the same time, another company approached us for a design subscription, mentioning that their development department would also reach out. Sure enough, they needed a Laravel developer, and we once again said yes. Our developer has been working with them ever since, earning praise for being quick, detail-oriented, and autonomous. Now they’re ready to sign a six-month commitment—exciting times, indeed! For nearly half a year, we delivered code services without formally advertising a “development subscription.” But the positive feedback from these clients sealed the deal. We decided to roll out a full-fledged Code Subscription at Wegrow, priced at $6,495 per month, offering a flexible and reliable alternative to the overhead of hiring an in-house developer. And that’s how our design subscription evolved into an all-inclusive tech offering, bridging the gap between great visuals and robust, scalable solutions.

1. The Subscription Model Advantage

Predictable Budgeting

By consolidating design and development under a single monthly fee, clients no longer face unpredictable invoices or sudden project-based costs. They know exactly what to budget each month, making financial planning far simpler.

Flexible Scaling

Whether you need more dev resources for a busy season or want to dial back during quieter periods, a subscription lets you adjust without renegotiating an entire contract.

Ongoing Improvement

Brands and technology are never static. From fresh features to performance tweaks, continuous enhancements are baked into our subscription model—no need for additional project fees.

Key Takeaway: Say goodbye to massive upfront costs or fragmented projects. A monthly subscription ensures agility and consistent brand evolution.

2. A One-Stop Shop: Design & Development

No More Fragmented Hand-Offs

Traditionally, companies design first, then hand off assets to a separate dev team. Miscommunications can arise, delaying launches and diluting brand consistency. With us, design and code are part of the same package, ensuring a unified vision throughout.

Streamlined Collaboration

We maintain close-knit communication between our designers and developers, so feedback loops stay short, and everyone remains aligned on goals and quality.

Long-Term Partnership

A subscription service fosters an ongoing relationship rather than one-off transactions. As your brand or product evolves, we’re already up to speed on every design, feature, and user expectation.

3. Common Pain Points—Solved

Quality Control

Different dev agencies have varying standards, and code quality can become inconsistent across projects. Our in-house or dedicated partner developers uphold a consistent level of quality aligned with your brand’s design ethos.

Time-to-Market

Outsourcing to multiple vendors can lead to lengthy project timelines. A single, well-synchronized team can cut down on back-and-forth, letting you launch sooner.

Cost Surprises

Hourly or project-based quotes often miss hidden complexities that show up mid-project. Our monthly subscription model puts an end to unpredictable billing, giving you clarity from day one.

4. Wegrow’s Code Subscription vs. Hiring In-House

One of the biggest questions we get is, “Why not just hire our own developer?” While there are scenarios where an in-house dev makes sense, here’s how our subscription can outperform that model:


Our Take: If you need a single developer for very specific tasks 40+ hours a week, in-house hiring could work. But if you want a flexible, multi-skilled team that collaborates seamlessly with design—and you don’t want to shoulder additional HR overhead—the Code Subscription offers better ROI.

5. What Our Code Subscription Looks Like

  1. Front-End & Back-End Mastery
    From responsive website designs to complex server-side applications—our developers handle it all, ensuring a visually cohesive and technically sound product.


  2. Integrated Design-Dev Workflow
    Because we started with design subscriptions, every dev project respects your existing brand standards. No detail gets lost in translation.


  3. Maintenance & Feature Enhancements
    Subscriptions aren’t one-and-done. We continue improving your platform—fixing bugs, rolling out new features, or optimizing performance—month after month.


  4. Consulting & Strategy
    We don’t just build what you ask for; we advise on best-fit technologies, platform optimizations, and future-proofing strategies.

6. Why This Matters for Modern Brands

Agility

Markets can change overnight. Having on-demand access to both design and development lets you adapt quickly without the overhead of hiring new staff.

Omnichannel Consistency

Your customers expect a cohesive experience—no matter the device. A unified team ensures design consistency and technical robustness across all platforms.

Reduced Risk

Instead of sinking large sums into a single hire, our subscription distributes costs monthly. If your scope or focus changes, you can easily adjust or pause.

7. Conclusion: The Evolution of Wegrow—And Why It Benefits You

For us, offering Code Development as a Subscription was a natural evolution from our design roots. We started by saying “yes” to a client’s dev request, and soon saw the immense value in bridging design and coding under one flexible model. We now work with clients who appreciate:

  1. Predictable Costs

  2. A Multi-Talented Team

  3. Long-Term Collaboration

  4. Seamless Brand & Tech Integration

So, whether you’re scaling an existing product, planning a fresh launch, or just looking to streamline your digital presence, our code subscription delivers agility, expertise, and stellar results—without the hassle of hiring in-house.

Ready to Get Started?

Reach out to us, and we’ll talk about how our blend of design prowess and development talent can keep your brand at the cutting edge—month after month.




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Straight to the point, no fluff – just valuable content that keeps you in the loop. From new blog posts to exclusive offers, we've got you covered.

The only design

subscription you

will ever need.


©Wegrow

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The only design

subscription you

will ever need.


©Wegrow

All rights reserved

The only design subscription you will ever need.


©Wegrow

All rights reserved